• Technology Driving Marketing Success: The 1st Annual Marketing ARC Awards
  • See 2014 Winners

    See 2014 Winners!

BONUS!

Enter in up to 13 categories

Entries Due June 25th

Register now and become recognized for your marketing talents!



Enter your best marketing campaigns leveraging technology for a chance to put your brand, agency, or tech solution in the spotlight and gain industry-wide recognition. Click Here for Sample Entry Form



ABOUT

The Marketing ARC Awards is one of the first awards programs recognizing outstanding marketing campaigns utilizing technology. For the 2015 MARC Awards, we’re offering the opportunity to be honored in up to 13 categories – this year it could be you!

Now in its second year, the Awards are the benchmark for outstanding use of tech solutions to produce stellar results in marketing, as judged by a jury of expert peers. Get the recognition your brand, client, or tech solution deserves, and enter today!

Any questions? Check out our FAQ’s page or Contact Us directly.




ENTRY QUESTIONS

PREPARE YOUR ENTRIES

Below is a list of the items you will need in order to complete your Marketing ARC Awards Entry, we recommend saving a back-up file:

  1. Submitter information (i.e. the entering company’s name, address, website, etc. )
  2. Primary submitter contact information (i.e. the point person for all entry details.)
  3. Brand-side contact: name, phone, email (Contact information for end-user if different from submitters. Brand-side clients will only be contacted in the event of a discrepancy.) *If you are entering on the behalf of a client or end-user brand, Chief Marketer requires brand’s approval for entry.
  4. Answers to the 7 Entry Questions below (word limits apply.)
  5. Hi-res brand/product logo (Hi-res logo of the brand/product for the campaign you are nominating. (Accepted file types: eps and ai)
  6. Digital Images: 1 required. Max 5 photos (25MB file size limit each.)
  7. Optional: Up to 1 video (80 MB file size limit each or URL to hosted video.)

Click Here for sample Entry Form

 

WHAT ARE THE ENTRY QUESTIONS?

We suggest that you make your answers as succinct as possible. Judges appreciate concise, revealing entries! Word limits are not the suggested length – it is the maximum allowable length for each answer.

 

  1. Who/what was the client/brand/product/service that was the focus of the campaign?
  2. Describe the end-user client, what they do, and the industry that they serve.
  3. What were the goals of the campaign?
  4. What challenges did the team have to overcome during the course of the campaign?
  5. Describe the role technology solutions played in the campaign’s success.
  6. List any technology partners instrumental in the campaign’s effectiveness. Please include a contact for each partner listed.
  7. How did the campaign perform? What were the results? Please quantify and be as specific as possible. Entries without qualified evidence will be penalized.

 

DO I NEED TO PROVIDE RESULTS? HOW DO I DO THIS?

YES! Entries without any quantifiable results will be penalized. Be as specific as possible: quote a client on their satisfaction with the results, include measurable impact on sales (if applicable), include information on the brand’s commitment to the program in future years, or recap any statistics you gathered which measured the campaign’s success through marketing technology. The more information you provide, the better.

 

DO I NEED TO PROVIDE PICTURES, VIDEO CLIPS AND ALL SUPPORTING MATERIALS?

We encourage you to submit a thorough, well-rounded entry, so please provide all of the materials you have, but all of these materials are not required. You may submit up to 5 photos (25MB upload limit) and 1 video (80 MB upload limit, or no file limit if hosted on your own website and URL provided.)

 

Acceptable file types – Videos: mp4, avi, mov. Images: jpg, jpeg, png.




CATEGORIES

1) Lead Generation/Acquisition

Awarded to the campaign that executed a lead acquisition/generation program for a specific product or service that produced a significant increase in the number and/or quality of new leads utilizing marketing automation software.

2) Lead Nurturing

Awarded to the campaign that executed a specific lead nurturing campaign for a specific product or service that produced a significant increase in sales qualified leads utilizing marketing automation software.

3) Conversion Optimization | Testing

Awarded to the campaign that significantly increased the number of leads to customer conversions and/or shortened the lead-to-conversion timeline through the use of marketing technology.

4) Content Marketing and Management

Awarded to the campaign that best leveraged marketing technology to deliver relevant content at key points throughout the buying cycle to the prospect for a particular product or service.  The campaign incorporated the capability of matching prospects with the right content, at the right time, in the right channel, and significantly increasing lead to conversion timetable, and/or percent of leads converting to sale.

5) Targeting

Awarded to the campaign that best employed marketing technology to target market a group of prospects/customers for a product or service with specific characteristics (i.e. target groups of individuals separated by distinguishable characteristics, such as geographic, demographic/socioeconomic, behavioral, needs-based market segmentation) to significantly improve conversion and sales.

6) Channel Integration/Unified Messaging

Awarded to the campaign that best leveraged technology to create a unified experience and message for the customer/prospect across the web, regardless of which platform was used for access (i.e. tablet, mobile, PC, email, social media).

7) Geotargeting/Localized Marketing 

Awarded to the campaign that best leveraged technology to enable agile marketing of products or services internationally, and/or in a specific, local geographic market area.

8) Interactivity/Engagement

Awarded to the campaign that best leveraged technology to create a highly-engaging, ongoing educational and/or entertaining campaign component for a product or service marketing program (i.e. games, quizzes, calculators, member activity etc.).

9) Analytics, Measurement & Attribution

Awarded to the campaign that best leveraged technology to enable profitable decisions on marketing investments.

10) Social Innovation

Awarded to the campaign that best leveraged social media technology, including social monitoring and social listening, to drive brand/campaign awareness, generate buzz, increase followers and/or convert customers.

11) Data-Driven Personalization

Awarded to the campaign that best leveraged data-driven tech solutions to engage customers in real-time communications, gain greater insights into customer needs and wants, to develop more personalized relationships with customers and to measure the impact of individual marketing activities and tactics.

12) Performance & Attribution

Awarded to the campaign that best leveraged attribution tech solutions to determine what campaigns are resonating most with audiences and generating the best response.

13) Lead Scoring | Predictive Technology

Awarded to the campaign that best leveraged lead scoring technology to determine which customers to target based on demographics and likelihood to convert.




RULES OF ENTRY

ELIGIBILITY RULES:

  • The Marketing ARC Awards are open to marketers, agencies, suppliers, and manufacturers involved in marketing campaigns utilizing technology to drive results.
  • B-to-C and B-to-B events and campaigns are eligible.
  • Campaigns must have launched or debuted between May 1, 2014 and May 1, 2015.
  • International entries are welcome!
  • Entrants may submit as many campaigns as they wish into the 2015 Marketing ARC Awards. Campaigns may be entered in multiple categories, as long as it is within category guidelines.
  • If you are entering on the behalf of a client or end-user brand, Chief Marketer requires brand’s approval for entry.

ENTRY DEADLINES & FEES:

Regular Price through June 25: $195 / entry
Late Deadline Price June 26th thru July 9th:  $295/ entry

HOW TO ENTER:

Entry into the Marketing ARC Awards is 100% virtual. All entries must be submitted through our online entry system.

The entry process is just four easy steps:

  • Choose the category you wish to enter
  • Enter in campaign details and answer the entry questions; word limits apply
  • Upload supporting photos, renderings and/or video(s)
  • Submit your entry fee payment online

HOW ARE THE MARKETING ARC AWARDS JUDGED?

Each Marketing ARC Award category will have one overall winner. A panel of senior-level brand and agency marketing technology experts judge all categories. Judges will look for evidence of campaigns that demonstrate the following:

  • Clear strategic thinking in leveraging marketing technology
  • Innovation in leveraging marketing technology
  • Effectiveness in leveraging marketing technology
  • Winners will have succeeded in maximizing ROI and message delivery with the help of marketing technology solutions. Results must be supported.



ENTRY FEES

Regular Price through June 25: $195 / entry
Late Deadline Price June 26th thru July 9th:  $295 / entry




FAQ

WHAT ARE THE MARKETING ARC AWARDS?

The Marketing ARC Awards recognize outstanding marketing campaigns powered by technology! The awards are the benchmark for outstanding use of tech solutions to produce stellar results in marketing, as judged by a jury of expert peers.

 

WHO SHOULD ENTER THE MARKETING ARC AWARDS?

If you create or use any of these technologies and have had outstanding results, you should enter the MARC Awards:

  • Agile & Project Mgmt
  • APIs
  • Asset & Resource Management
  • Audience & Market Data
  • Data Science
  • Big Data
  • Business Intelligence
  • Call & Call Centers
  • Call Analytics Management
  • Channel Local Marketing
  • Chat
  • Cloud
  • Communities & Reviews
  • Content Marketing
  • Creative Design
  • CRM
  • CustomerExperience/VoC
  • Dashboards/Visualization
  • Database
  • Data Management Platforms/Customer Data Platforms
  • Digital Asset Mgmt
  • Display & Native Ads
  • Display Advertising
  • ECommerce
  • Email Marketing
  • Events & Webinars
  • Identity
  • Influencer Marketing
  • Integrated Marketing
  • Interactive Content
  • Gamification
  • Loyalty
  • Marketing Analytics
  • Marketing Apps
  • Marketing Automation
  • Marketing Data
  • Marketing Resource
  • Mobile App Dev
  • Mobile Marketing
  • Performance & Attribution
  • Personalization
  • Platform/Suite
  • Sales Enablement
  • Search & Social Ads
  • SEO
  • Social Media Marketing
  • Tag Management
  • Testing & Optimization
  • User Mgmt
  • Vendor Data/Analysis
  • Video Ad
  • Web & Mobile Analytics
  • Web Content/Experience Management

 

WHO WON THE 2014 MARKETING ARC AWARDS?

Click here to see who won, and more importantly, WHY they won!

 

WHERE DO I ENTER?

All entries must be submitted via the user-friendly, digital entry platform here.

 

WHAT IS THE COST TO ENTER?

$195 per entry before June 25 and $295 per entry thereafter.

 

WHAT ARE THE KEY DATES?

  • May 14, 2015: Call for Entries Open
  • June 25, 2015: Entries Due
  • July 9, 2015: Late Deadline

 

HOW DO I KNOW IF I’M ELIGIBLE TO ENTER?

  • The Marketing ARC Awards are open to marketers, agencies, suppliers, and manufacturers involved in marketing campaigns utilizing technology to drive results.
  • B-to-C and B-to-B events and campaigns are eligible.
  • Campaigns must have launched or debuted between May 1, 2014 and May 1, 2015.
  • International entries are welcome!

 

IS THERE A DISCOUNT FOR MULTIPLE ENTRIES?

No, we are not offering a discount for multiple entries at this time.

 

WHAT ARE THE ENTRY QUESTIONS?

We suggest that you make your answers as succinct as possible. Judges appreciate concise, revealing entries! Word limits are not the suggested length – it is the maximum allowable length for each answer.

  1. Who/what was the client/brand/product/service that was the focus of the campaign?
  2. Describe the end-user client, what they do, and the industry that they serve.
  3. What were the goals of the campaign?
  4. What challenges did the team have to overcome during the course of the campaign?
  5. Describe the role technology solutions played in the campaign’s success.
  6. List any technology partners instrumental in the campaign’s effectiveness. Please include a contact for each partner listed.
  7. How did the campaign perform? What were the results? Please quantify and be as specific as possible. Entries without qualified evidence will be penalized.

 

DO I NEED TO PROVIDE RESULTS? HOW DO I DO THIS?

YES! Entries without any quantifiable results will be penalized. Be as specific as possible: quote a client on their satisfaction with the results, include measurable impact on sales (if applicable), include information on the brand’s commitment to the program in future years, or recap any statistics you gathered which measured the promotional marketing success. The more information you provide, the better.

 

DO I NEED TO PROVIDE PICTURES, VIDEO CLIPS AND ALL SUPPORTING MATERIALS?

We encourage you to submit a thorough, well-rounded entry, so please provide all of the materials you have, but all of these materials are not required. You may submit up to 5 photos (25MB upload limit) and 1 video (80 MB upload limit, or no file limit if hosted on your own website and URL provided.)

Acceptable file types – Videos: mp4, avi, mov. Images: jpg, jpeg, png.

 

HOW DO I UPLOAD AN IMAGE OR VIDEO TO MY ENTRY?

For all uploads, first type a name for the image and then click out. An UPLOAD button should then appear to click and upload from your files.

 

HOW ARE THE MARKETING ARC AWARDS JUDGED?

Each Marketing ARC Award category will have one overall winner. A panel of senior-level brand and agency marketing technology experts judge all categories. Judges will look for evidence of campaigns that demonstrate the following:

  • Clear strategic thinking in leveraging marketing technology
  • Innovation in leveraging marketing technology
  • Effectiveness in leveraging marketing technology
  • Winners will have succeeded in maximizing ROI and message delivery with the help of marketing technology solutions. Results must be supported.



CONTACT

General Questions
Should you have an inquiry about the categories, rules, or eligibility of the Marketing ARC Awards, please contact us via email or phone:

Patrick Gorman
tel: 203-899-8441
email: pgorman@accessintel.com

Rebecca Lincks
tel: 301-354-1780
email: rlincks@accessintel.com




MARC AWARDS GALA

The Marketing ARC Awards Gala will be held over breakfast at B2B LeadsCon in New York City, NY on Tuesday, August 25, 2015 from 8:30 – 9:00 a.m.